Essays and reference articles exploring the central ideas in Our Common Future Now, including its inquiry into sustainability, the Brundtland Report, belief pairs, inherited assumptions, and what may need to come next.
Kenneth Alston is a sustainability and circularity strategist, author, and speaker whose work asks a deceptively simple question: What are we actually trying to sustain? That question has shaped more than forty years of inquiry across chemistry, product development, corporate sustainability, circular business models, innovation and strategic advisory work. Ken’s perspective did not begin in…
Our Common Future Now is a book about sustainability, but it did not begin as a book about answers. It began as an inquiry. After nearly forty years of sustainability strategies, targets, frameworks, reporting systems, standards, innovation programs and corporate commitments, one question remains difficult to avoid: Why has real sustainability transformation remained so elusive?…